Take a Bite of These!
An edible survival guide. What more can you ask for when stranded in the Arabian desert (other than perhaps a car that took you back home?) Talking of large brands hesitant to try new things in this...
View ArticleSME Branding Lesson #20 – Function Over Form or Form Over Function?
I’m on holiday – thus the rather sporadic and short entries – but I always look out for anything branding related that can help my SME clients. This one is a tricky one – it’s a design issue for sure...
View ArticleWhen a Brand Identity Gets a Second Meaning – Let’s Hope by Chance…
Waiting for your food? Chilled ambient and the ‘wheel of doom’ from apple… They have everything going for their brand identity. Clean, clear type and colours. A bold message. A modern feel. Shame that...
View ArticleA Logo is a Logo is a Logo…
They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and...
View ArticlePermanent Advertising and its Pitfalls
It probably seemed a good idea at the time, but I wonder if the brand owners of this advert expected their advert to be overshadowed by nothing less than another building! Made me smile anyway… What...
View ArticleWilkinson – A Big Brand Let Down by Poor Typography
They have seemingly filled the gap on the high street left by Woolworths. Wilkinson has become a household brand in the purest sense – whether you need a bucket or some baby wipes, some wallpaper or...
View ArticleWhen Thinking Backwards is a Step in the Right Direction
What are they saying? Imagine a vast landscape covered with your logo, visible at every step. Would be nice? Meet fitflop, the brand who had the chance to do just that, but decided not to. Turns out,...
View ArticleBrand Extensions Gone Wrong
Reblogged from Advertorious: Brand extensions can make sense. In many cases, brands emerge stronger because of it. When Tide laundry detergent developed the Tide To Go instant stain remover pen, it...
View ArticleSpot the Brand
Unless they are trying to promote eye tests, this seems to be a rather very poor brand application on the site of a mighty big van. It is also a good example why we test a logo during a brand identity...
View ArticleWhich Came First – The Chicken or The Chicken?
I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of...
View ArticleHow (NOT) to Advertise a Fleece Blanket
It’s one of those lovely finds my husband brought back from a business meeting – well, the photo that is, he wouldn’t have dared to get the product looking at the packaging! I guess I may have been in...
View ArticleNice brand name execution, shame about the brand domain name execution…
Clever use of colour to highlight the location name The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised...
View ArticleBMW – Beautiful Marketing Opportunity Wasted
What were they thinking? This amount of words from such a brand is leaving me speechless… Hands up everyone who thinks that this is a yellow pages ad from a small business with the BMW logo stuck on… I...
View ArticleThank you for saying thank you!
When it comes to feedback from clients following the ‘go live’ of a web design or the distribution of a brochure, catalogue or marketing campaign, usually no news is good news. Feedback is usually...
View ArticleNice idea, sack the art worker
When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments… How can this happen in today’s tech savvy world? Get a...
View ArticleUps, I forgot to mention…
…. the name of my product! Don’t walk up too closely to this banner stand in the local cinema. What looks like a standard ad for Doritos quickly becomes a giggle when you see that the actual ‘new...
View ArticleIn app twist
A lot of apps are very visual these days but we still do have to write things. I'm not even starting to talk about how awful the spelling mistakes are in news apps. I started using this clever little...
View ArticleJe ne sais quoi
It may just be the French way of life, but… Compare the pretty standard wheelchair priority sign with that for pregnant ladies and mums. I don’t think I’ve ever seen such a flirty depiction of a mother...
View ArticleCarter Wong revamp for British craft beer is just the ticket
British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Restoring impact and structure Having quickly expanded to include more than...
View ArticleThe importance of looking at logos from all angles (and upside down) 😆
www.reddit.com/r/CrappyDesign/comments/8j38mj/jews/ This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives. During...
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